BIRMINGHAM, UK (17 AUGUST 2023): Low6, the leading gamification innovator, has partnered with Superbet Group, a leading pan-European tech and entertainment company, to deliver Ultimate Squad, a free-to-play fantasy game based around the Premier League and Champions League.
Superbet has identified Low6’s high-value gamification proposition as both a simple high-value turnkey acquisition play and an engaging way to add value to its existing customer base.
Ultimate Squad is a spin-off of the hugely successful UltimateFan franchise. Players are issued with ‘packdrops’, which reveal footballers’ and teams’ cards to create lineups for each contest. With points being earned from real-life performances, players will compete on a global contest leaderboard as well against friends, family, and colleagues in Invitational Private Leagues.
UltimateFan has already proved to be a huge hit for Low6, with over ¼ million installs for the game to date. It has published versions for the NFL Cincinnati Bengals, LA Chargers, and Jacksonville Jaguars, as well as a World Cup game for Flutter’s Sportsbet brand that charted as the Number 1 Free App in the App Store and Number 1 Top Free Sports App in the Google Play Store within the Australian region. The white label game has scooped “Fantasy Product” and “Innovation of the Year” at the EGR Awards as well as Low6 being recognised as “Acquisition and Retention Partner of the Year” at the SBC North America Awards 2023.
“We are thrilled to partner with Low6, a true leader in gamification and sports innovation. Introducing ‘Ultimate Squad’ to our audience represents our commitment to offering the latest and most engaging experiences. Low6’s success across various markets is a testament to its excellence. Through this collaboration, we continue to bring entertainment to our players and drive towards our mission to excite the world!” said Anthony Guthridge, VP of Product, Superbet.
“Given the success of UltimateFan, we’re confident that our leading fantasy sports product will acquire new Superbet users on mass and increase engagement amongst players,” comments Jamie Mitchell, CEO of Low6. “Superbet is an operator who has successfully scaled across Central and Eastern Europe, and we look forward to working with them long-term for their player acquisition and retention strategy.”
Low6, a B2B turnkey igaming platform, supplies award-winning sports gamification technology to operators, sports leagues and franchises, media organizations, and major brands. Low6 has been gamifying audiences globally, powering franchises with their own branded experiences to engage and monetize their digital fanbases through innovative and creative solutions empowering first-party data acquisition. Low6 has proudly partnered with the likes of the NHL, PGA TOUR, and UFC, as well as iGaming operators such as Flutter Entertainment and Entain. Low6 has been recognized as ‘Acquisition & Retention Partner” at SBC North America Awards, “Freeplay Gaming Supplier” at the EGR North America Awards, and “Industry Rising Star” at SiGMA Awards.
About Superbet Group
Superbet is a tech & entertainment company founded in 2008 with the mission of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world.The Group is present in 10 countries, in terms of operations or tech hubs, with the most important markets being Romania, Belgium, and Poland.