8 August 2023: KTO, a sports betting brand owned by the KTO Group, has joined the International Betting Integrity Association (IBIA). The company was founded in 2018 and has a strong LatAm presence, notably in Brazil where it ranks in the top ten most popular iGaming brands.
The move fulfils the regulatory obligation in Brazil, under the recently published Provisional Measure, to join an international body for monitoring sports integrity. The operator joins nearly 50 companies and over 125 leading sports betting brands in IBIA, further strengthening the association’s position as the world’s leading operator-run integrity monitoring body.
Jeff Tabone MD of KTO said: “We are thrilled to become members of the IBIA. We view this as a step that reinforces our dedication to upholding the highest standards of integrity in Sports Betting. Trust has always been a cornerstone of the KTO Brand and joining the IBIA signifies our commitment to a safe and transparent environment for our customers and the wider industry.”
Khalid Ali, CEO of IBIA, said: “KTO is the latest operator to make IBIA its preferred integrity partner for Brazil and its wider global operations. It further expands IBIA’s position in the LatAm region, and Brazil in particular, where our members are already estimated to account for over 60% of the remote gambling market. The association looks forward to working closely with KTO and welcomes the operator’s commitment to protecting its sports betting operations through IBIA’s world leading integrity network.”
IBIA announced its expansion into Brazil earlier this year ahead of the expected regulation of the market. The Brazilian government’s subsequent Provisional Measure, published on 25 July, includes a requirement for licensed operators to be part of an international body for monitoring sports integrity.
According to H2 Gambling Capital – the leading independent authority on global gambling market data – IBIA members are estimated to already account for over 60% of the Brazilian remote gambling market. That leading market position will enable IBIA to provide a highly accurate analysis and effective deterrent against betting related fraud, making it uniquely positioned to support a crack-down on match-fixing in Brazil.
IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators for operators to protect regulated sports betting markets, especially for sports and consumers, from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets. Through the IBIA monitoring network, it is possible to track transactional activities linked to individual customer accounts.
All IBIA members are required to pass a strict due diligence process and commit to its code of conduct. The association recently released its Q2 integrity report detailing 50 alerts reported in the quarter. IBIA reported 268 alerts to the authorities in 2022, with successful sporting or criminal sanctions against 15 teams, officials or players where IBIA had reported suspicious activity on their matches.