Daytona International Speedway Partners with Hard Rock Bet to Engage Fans on and off the Track

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DAYTONA BEACH, Fla. (January 24, 2024) – It’s the fastest way to bet and the only legal way to bet on sports in Florida. Daytona International Speedway announced today a partnership with Hard Rock Digital to make its Hard Rock Bet platform the Official Sportsbook for The World Center of Racing and an Authorized Gaming Operator of NASCAR. 

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Image: Daytona International Speedway – Picture Credit Shutterstock

 The partnership brings together two globally recognized entertainment leaders to engage fans with on-site activations at the re-named Hard Rock Bet Fanzone and unique ‘money can’t buy’ experiences like pace car rides and behind-the-scenes event access. For the first time, fans in the stands will also be able to wager on NASCAR action unfolding live in front of them and 20+ other sports legally on Hard Rock Bet while rooting on their favorite drivers.   

“Our fans are some of the most enthusiastic when it comes to representing their favorite drivers and now, they can take that passion even further,” said Frank Kelleher, President of Daytona International Speedway. “Between the Rolex 24 At DAYTONA, The DAYTONA 500, Bike Week Presented by Monster Energy and so much more, fans will be able to engage with them all in the Hard Rock Bet Fanzone right here at The World Center of Racing.” 

 The Hard Rock Bet app is available for download in the App Store and Play Store, and a web sportsbook experience can be accessed at HardRock.bet. New online players that sign up will receive a No Regret First Bet up to $100, providing up to $100 back in bonus bets should their first wager lose. With a 4.9-star rating, Hard Rock Bet is one of the highest rated online sportsbooks with an easy-to-use app, quick sign-up, fast deposits and withdrawals, boosts, and free online loyalty rewards.    

“Just like Daytona International Speedway, Hard Rock Bet is built for speed with fast sign-ups, quick deposits and withdrawals, and rapid bet placement to get players in on the action,” said Marlon Goldstein, CEO of Hard Rock Digital. “We’re thrilled to partner with DIS to engage and entertain its dedicated worldwide fanbase like no one else can at the Hard Rock Bet Fanzone and on the Hard Rock Bet app on race weekends.”  

Fans can first experience the Hard Rock Bet Fanzone during the upcoming Rolex 24 At DAYTONA, the season opener for the IMSA WeatherTech Championship.  

The action begins as the drivers in the Mazda MX-5 Cup and the Michelin Pilot Challenge fight for the top spots on Thursday, Jan. 25 and Friday, Jan. 26. Then, fans will see drivers from all over the world prepare for 24 hours of nonstop racing, running from Saturday, Jan. 27 through Sunday, Jan. 28, in the historic Rolex 24 At DAYTONA.  

Less than a month later, fans in Florida will be able to wager on the DAYTONA 500 (Sunday, Feb. 18 on FOX) for the first time. 

Fans can purchase their tickets to the 2024 Rolex 24 At DAYTONA at www.daytonainternationalspeedway.com or call 1-800-PITSHOP. Purchase of tickets to the Rolex 24 also includes admission to the ROAR Before the Rolex 24 as well.  

 Offered by the Seminole Tribe of Florida. Must be 21+ and physically present in Florida to wager. Terms and Conditions Apply. Concerned about gambling? Please call 1-888-ADMIT-IT. 

 About Daytona International Speedway
Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of The Great American Race – the DAYTONA 500. Though the season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports – the approximately 500-acre motorsports complex, also known as the World Center of Racing, boasts the most diverse schedule of racing on the globe. Some of the exciting racing events include January’s Rolex 24 At DAYTONA and Roar Before The Rolex 24, February’s DAYTONA 500 and Speedweeks Presented by AdventHealth, March’s Bike Week At DAYTONA Presented By Monster Energy, featuring DAYTONA Supercross and the DAYTONA 200, the August Coke Zero Sugar 400 weekend, and much more. The Speedway grounds are also used extensively for other events that include concerts (Welcome to Rockville, Heroes Honor Festival, etc.), sporting events (DAYTONA Soccer Fest, CLASH DAYTONA, etc.) civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.  

 About Hard Rock Digital 

Hard Rock Digital is the exclusive Hard Rock International and Seminole Gaming vehicle for interactive gaming and sports betting on a global basis. Known the world over for its famous cafes, casinos, hotels, and music memorabilia collection, Hard Rock’s legendary hospitality and entertainment serves as our foundation as we build the future of sports betting and internet gaming. Headquartered in Hollywood, Florida, and with offices in Austin, Texas, Atlantic City, New Jersey, and Toronto, Ontario, Hard Rock Digital is dedicated to creating the best place to play for sports fans and mobile gamers everywhere. 

 Source: Daytona International Speedway

Preview Image: Shutterstock 

Author: Bradley Bennett